Essays about: "Research Methodology of hotel Management"

Showing result 1 - 5 of 9 essays containing the words Research Methodology of hotel Management.

  1. 1. Adaptation of Pricing Strategies by Hotel Managers in Turkey Response to the Covid-19 Outbreak

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Emre Ademali; [2023]
    Keywords : Covid-19; crisis; pricing strategies; hotel industry;

    Abstract : The Covid-19 crisis has had a profound impact on the global tourism industry, including theTurkish hotel sector. As hotels face unprecedented challenges, the adaptation of pricingstrategies becomes crucial for their survival and competitiveness. READ MORE

  3. 2. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  4. 3. "Out of sight.... Out of mind" How employees made sense of organisational changes resulting from crisis management

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sara Imaoui; Julia van Veen; [2021]
    Keywords : Sensemaking; Change management; Crisis management; Employees; Hospitality Industry; United Kingdom; Covid-19; Lockdown; Business and Economics;

    Abstract : Abstract Purpose - The purpose of this study is to gain a deeper understanding of how employees, of the London Hilton on Park Lane hotel, make sense of organisational changes resulting from crisis management during the Covid-19 pandemic. We aim to contribute to the existing literature within the field of change and crisis management and build on Weick’s (1995) concept of sensemaking. READ MORE

  5. 4. Why Should We Care? -INTEGRATION OF SUSTAINABILITY STRATEGIES WITHIN ORGANISATIONAL CULTURE THROUGH CHANGE MANAGEMENT

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Charlotte Wangson; Nathalie Gunnarsson; [2018-06-27]
    Keywords : Organisational culture; sustainability strategies; change management;

    Abstract : The relation between implementing sustainability strategies and corporate culture is often underrated. Even though corporations work with sustainability, many companies fail to incorporate sustainability within the corporate culture. READ MORE

  6. 5. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE