Essays about: "Instagram Influencers"

Showing result 21 - 25 of 85 essays containing the words Instagram Influencers.

  1. 21. Consumers' Perceptions on Influencer Marketing through Instagram : How do the elements of credibility, trust, and interaction with influencers influence Generation Z's perception of branded content?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Dima Idjbara; Deniz Ermis; Anando Porobic; [2022]
    Keywords : ;

    Abstract : .... READ MORE

  3. 22. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  4. 23. Virtual Influencers, Friends to Listen to?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jacob Rönnhed; Sofie Wiksborg; [2021]
    Keywords : Virtual influencer; influencer marketing; influencer; parasocial relationship; opinion leadership; source credibility; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to explore if virtual influencers can be viewed as capable of developing parasocial relationships and opinion leadership. This will be researched through the virtual influencers source credibility, perceived by the Swedish audience of Instagram. READ MORE

  5. 24. Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Iunona Georgiana Macavei; Afshana Saleh; [2021]
    Keywords : SMIs; CCT; fashion; ideology; identity; consumption; female consumers; purchasing decision;

    Abstract : Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. READ MORE

  6. 25. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
    Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE