Essays about: "Instagram influencer"

Showing result 16 - 20 of 70 essays containing the words Instagram influencer.

  1. 16. Consumers' Perceptions on Influencer Marketing through Instagram : How do the elements of credibility, trust, and interaction with influencers influence Generation Z's perception of branded content?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Dima Idjbara; Deniz Ermis; Anando Porobic; [2022]
    Keywords : ;

    Abstract : .... READ MORE

  3. 17. Virtual Influencers, Friends to Listen to?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jacob Rönnhed; Sofie Wiksborg; [2021]
    Keywords : Virtual influencer; influencer marketing; influencer; parasocial relationship; opinion leadership; source credibility; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to explore if virtual influencers can be viewed as capable of developing parasocial relationships and opinion leadership. This will be researched through the virtual influencers source credibility, perceived by the Swedish audience of Instagram. READ MORE

  4. 18. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
    Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

  5. 19. Instagram and sustainability : how Instagram users make sense of their engagement within the sustainability context on the platform

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Caroline Budiwarman; [2021]
    Keywords : Instagram; social media; sustainability; influencers; consumption; sustainable consumption; sustainable; Instagram users; advertising;

    Abstract : As mobile technology develops rapidly, social media has become an integral part of human daily life. One of the social media platforms that are popular nowadays is Instagram, the visual photo-sharing platform. Meanwhile, the term of sustainability also become more popular along with the growing awareness toward sustainability issues. READ MORE

  6. 20. Fighting for sustainability on Instagram: Uncovering who sustainability influencers are

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Gara Trujillo Ferreres; [2021]
    Keywords : sustainability; influensers; instagram; institutional logics; Q methodology; Social Sciences;

    Abstract : Background: Social media has permeated practically every aspect of our everyday lives. One of these social media platforms is Instagram, which enables people to connect, communicate and share information with other users. The potential of these and social media influencers (SMI) to influence users’ behaviours is considerable. READ MORE