Essays about: "Instagram influencer"

Showing result 21 - 25 of 70 essays containing the words Instagram influencer.

1. 21. Influencer marketing: Long-term collaborations on Instagram : A case study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Victor Dahlkvist; [2021]
   Keywords : influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

   Abstract : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. READ MORE

3. 22. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

4. 23. Generation Z has opened the can

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Emma Carlzon; Isabella Rammasi; [2021]
   Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

   Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE

5. 24. The Push from Below : Contested Narratives by Bangladeshi Fans towards Influencers on YouTube in Bangladesh

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : S M Nafis Rafsan; [2021]
   Keywords : fans studies; YouTube; online influencer; social media; interview method; Bangladesh; Social Sciences;

   Abstract : The purpose of my research is to investigate the contestation of narratives formed by Bangladeshi fans towards online influencers on YouTube. The evolution of digital technology and the usage of social media platforms (Facebook, YouTuber, Instagram, etc.) is competing with traditional media. READ MORE

6. 25. The role of Instagram Influencers in Last Chance Tourism : Through applying users perception and interaction of Instagram Influencers’ photos of Last Chance Destinations

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Maria Louise Jensen; [2021]
   Keywords : Last-Chance-Tourism; Last-Chance-Destinations; Instagram; Instagram Influencers; Influencer Power; Tourism Motivations;

   Abstract : While theory argues that Instagram influencers are beneficial for rural and sustainable tourism in gaining attention and awareness, they also can generate an increased tourist flow. A newly published article by Palazzo, et al. READ MORE