Essays about: "Instagram influencer"

Showing result 6 - 10 of 70 essays containing the words Instagram influencer.

  1. 6. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Klara Brännström; Sandra Elstig; [2023]
    Keywords : Influencer Marketing; Customer-Based Brand Equity;

    Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE

  3. 7. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

  4. 8. THE PRIVATE DOMAIN OF A PUBLIC FIGURE: Displaying Home Among Interior Influencers in Sweden

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Linnea Myrvold Bergqvist; [2022-08-24]
    Keywords : home; private public personal; influencer; Instagram; emotional labour; creative professions;

    Abstract : Intrigued by what happens when a person decides to share their private home on a public platform like Instagram, I wanted to study the phenomenon of the interior influencer’s home in relation to the dichotomy of private/public. By performing interviews with four Swedish interior influencers I have looked into what home means to them, their reasons and motives for sharing their private spheres on public platforms, as well as how they perceive notions of private/public/personal connected to the home. READ MORE

  5. 9. Exploring Anti-Feminist and Gender Equality Narratives on the Instagram of Female Far-Right Politicians : A Case Study on VOX Representatives

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Araitz Claramunt Oregi; [2022]
    Keywords : VOX; Far-Right; Anti-Feminism; Gender Equality; Gender Politics; AIN; targeting women.; VOX; extrema dreta; anti-feminisme; igualtat de gènre; política de gènre; AIN; dones com a objectiu; VOX; Extrema derecha; anti-feminismo; igualdad de género; políticas de género; AIN; las mujeres como objetivo.;

    Abstract : After the Catalan conflict in 2017, the number of female politicians and sympathizers in VOX increased notoriously(Bernardez-Rodal et al., 2020). READ MORE

  6. 10. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ejdo Begic; Martina Ladan; Alva Stjernholm; [2022]
    Keywords : Instagram; Influencer marketing; impulse buying; fashion products; price promotions; Swedish consumers;

    Abstract : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. READ MORE