Essays about: "Internal MARKETING AS STRATEGIES"

Showing result 16 - 20 of 43 essays containing the words Internal MARKETING AS STRATEGIES.

  1. 16. Employer Branding- Attracting Employees to the area of GGV

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sandra Gummesson; [2017]
    Keywords : Employer Branding; internal marketing;

    Abstract : Abstract   Background:           Although the area of Gnosjö, Gislaved and Värnamo (GGV) have many companies it still lacks of highly educated people. The three municipalities are underrepresented of highly educated employees in relation to population, thus being able to attract and keep employees are a crucial part for the survival of the companies. READ MORE

  3. 17. How firms can reduce the risks with fixed price contracts

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Alexander Aniol; [2017]
    Keywords : ;

    Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE

  4. 18. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Råberg; Max Hedenbergh; [2016]
    Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE

  5. 19. How to optimize brand awareness through non-administrated social channels in a two-sided network

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Arozin; [2016]
    Keywords : social media; social networking; tow-sided network; brand; brand awareness;

    Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE

  6. 20. Evolving Recruitment Strategies - A study on recruitment best practices in high growth technology companies

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Joakim Karlsson; [2016]
    Keywords : Human resource management; Recruitment; High Growth; Start-ups;

    Abstract : Recruitment and revenue growth are strongly correlated in Swedish high-growth tech start-ups but these companies face a continuous challenge of finding and recruiting talent in sufficient quality and numbers. The thesis answers the question on how such companies manage to recruit the employees they need. READ MORE