Essays about: "Internal MARKETING AS STRATEGIES"

Showing result 6 - 10 of 43 essays containing the words Internal MARKETING AS STRATEGIES.

1. 6. The relation between information management strategies and an organisations marketing strategy : a comparative study of three logistics companies

   University essay from

   Author : Yasmine Styf; [2021]
   Keywords : Communication; leadership; co-workership; knowledge sharing; marketing; information strategies; economy; data analysis;

   Abstract : The aim of this research is to examine the relation between an organisation´s information strategy and their marketing strategies. It also brings to surface what effects an effective working information strategy might have on an organisation´s marketing strategy. READ MORE

3. 7. (Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nadine Bengtsson; Alexander Jost Auf Der Stroth; Philip Victor; [2020]
   Keywords : Internal marketing; Internal communication; Managerial communication styles; Internal social media; ISM; Employee engagement;

   Abstract : Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. READ MORE

4. 8. Communicating big data in the healthcare industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : María Castaño Martínez; Elizabeth Johnson; [2020]
   Keywords : Big data; Information and knowledge creation; Corporate communication; Multinational corporations; International business; Healthcare;

   Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE

5. 9. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Edlund; Evelynne Geiger; [2020]
   Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

   Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

6. 10. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
   Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

   Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE