Essays about: "Internal Marketing"

Showing result 26 - 30 of 244 essays containing the words Internal Marketing.

1. 26. It’s just a meme bro! : How memes in marketing communication affects brand personality

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Alban Krasniqi; Victor L. Palmstadius; [2021]
   Keywords : Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

   Abstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE

3. 27. Consistency in Constant Change : A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Karin Karlsson; Lamei Tang; [2021]
   Keywords : Branding activities; wicked problem; sensemaking; decision-making input; decision-making output;

   Abstract : Title: Consistency in Constant Change: A Sensemaking Perspective to Uncover How Marketers Justify Budget for Branding Activities. Background: Branding activities are part of marketers’ everyday work life and have increased in organisational importance of how marketing is conducted. READ MORE

4. 28. The relation between information management strategies and an organisations marketing strategy : a comparative study of three logistics companies

   University essay from

   Author : Yasmine Styf; [2021]
   Keywords : Communication; leadership; co-workership; knowledge sharing; marketing; information strategies; economy; data analysis;

   Abstract : The aim of this research is to examine the relation between an organisation´s information strategy and their marketing strategies. It also brings to surface what effects an effective working information strategy might have on an organisation´s marketing strategy. READ MORE

5. 29. From harvest to end consumer: Consequence of the behaviour of "Generation Y " regarding food waste on the supply chain of fresh fruits and vegetables

   University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : Lena Nabernik; Mustafa Ahmed Khan; [2020]
   Keywords : food supply chain; fruits and vegetables; food waste; sustainability; generation y;

   Abstract : Food waste is a major issue from various perspectives. During the process from harvest to the end consumer, almost one-third of food produced is wasted. It is not just the wasted food during the process that is concerning, there are issues in sustainability related to food waste that need to be considered. READ MORE

6. 30. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Maiful Begum; Dang Hong Thai; [2020]
   Keywords : SME; IT sector; Growth; Growth Stages; Resources;

   Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE