Essays about: "Internal Marketing"

Showing result 31 - 35 of 244 essays containing the words Internal Marketing.

1. 31. (Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nadine Bengtsson; Alexander Jost Auf Der Stroth; Philip Victor; [2020]
   Keywords : Internal marketing; Internal communication; Managerial communication styles; Internal social media; ISM; Employee engagement;

   Abstract : Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. READ MORE

3. 32. Communicating big data in the healthcare industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : María Castaño Martínez; Elizabeth Johnson; [2020]
   Keywords : Big data; Information and knowledge creation; Corporate communication; Multinational corporations; International business; Healthcare;

   Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE

4. 33. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
   Keywords : Re-branding; secondhand; communications; marketing; trends;

   Abstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE

5. 34. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Elina Magnusson; Maja Eriksson; [2020]
   Keywords : Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

   Abstract : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. READ MORE

6. 35. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Svensson; [2020]
   Keywords : Employee satisfaction; Internal marketing; Retail market; Service quality; Store managers;

   Abstract : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. READ MORE