Essays about: "International market entry"

Showing result 21 - 25 of 148 essays containing the words International market entry.

1. 21. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Neema Kisanga; Samana Mohammad; [2019]
   Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

   Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

3. 22. The Swedish path to retail expansion : a multiple case study of swedish retailers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Bianca Bernhardsson; Max Klamkin; Albin Lindsjö; [2019]
   Keywords : International market selection; Internationalization; Globalization; Corruption; Risk; Entry Modes;

   Abstract : The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. READ MORE

4. 23. Feminiseringen av veterinäryrket ur ett svenskt perspektiv

   University essay from SLU/Dept. of Biomedical Sciences and Veterinary Public Health

   Author : Julia Wlosinska; [2019]
   Keywords : feminisering; veterinäryrket; veterinär; kvinna;

   Abstract : Veterinäryrkets förvandling de senaste 100 åren är ganska unik. Ett yrke som tidigare var helt mansdominerat har på väldigt kort tid kommit att bli helt dominerat av kvinnor. Fenomenet är internationellt. READ MORE

5. 24. Feminiseringen av veterinäryrket ur ett internationellt perspektiv : processer och olika förklaringsmodeller

   University essay from SLU/Dept. of Biomedical Sciences and Veterinary Public Health

   Author : Vendela Gullberg; [2019]
   Keywords : feminisering; veterinäryrket; veterinärmedicin; sociologi; genusvetenskap;

   Abstract : Under de senaste decennierna har veterinäryrket på många platser genomgått en stor förändring i könsfördelning. Från att ha varit ett tydligt mansdominerat område har det skett en helomvändning, till dagens läge där ett stort antal länder rapporterar om kvinnor i majoritet på både veterinärutbildningar och i arbetsmarknaden. READ MORE

6. 25. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
   Keywords : Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

   Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE