Essays about: "Internationalization success"

Showing result 16 - 20 of 66 essays containing the words Internationalization success.

  1. 16. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  3. 17. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Marc Astbury; Marius Lux; [2017]
    Keywords : Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

    Abstract : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. READ MORE

  4. 18. Internationalization of IT Born Global Firms - A New Approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Daniel Carlsson; Maxim Meixger; [2017]
    Keywords : internationalization; eclectic paradigm; uppsala model; born global firms; market entry; internationalization theories; information and technology; Business and Economics;

    Abstract : The emergence of born global firms in the last decades has led to a growing interest in the internationalization processes of such companies. Despite the existence of traditional internationalization frameworks, we seek to understand how internationalization process of IT born global firms deviate from traditional theory and what key factors play a role in their internationalization process. READ MORE

  5. 19. So Far, Yet So Close. : An Examination of the Impact of Psychic Distance on Online Purchasing Behaviors of Consumers from five Countries

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dietrich; Audrey Fletcher; [2017]
    Keywords : Psychic Distance; E-Commerce; Consumer Ethnocentrism; Online Retail; Consumer Nationality; Country of Origin; Country Development;

    Abstract : The phenomenon of psychic distance has been thoroughly researched regarding its influence on the internationalization patterns of firms into foreign markets. Psychic distance has been determined by a plethora of existing literature as an inhibitor to trade; however, much of this research only takes on the perspective of the firm. READ MORE

  6. 20. The influence of culture on the selection process of international market and entry mode

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Nabil E Taji; Samed Zaatra; [2017]
    Keywords : Business; Marketing; Internationalization; Culture; Entry mode; Egypt.;

    Abstract : Title: The influence of culture on the selection process of international market and entry mode. Level: Master Thesis in Business Management Authors: Samed Zaatra & Nabil Al-Taji Supervisor: Professor Ehsanul Huda Chowdhry, Ph.D. Examiner: Professor Maria Fregidou-Malama, Ph. READ MORE