Essays about: "Internet celebrity"

Showing result 6 - 10 of 14 essays containing the words Internet celebrity.

1. 6. ‘Cute Politics’ : a case study of 2018 Taipei mayoral candidates Ko Wen-je and Ting Shouchung’s self-presentation on Instagram

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Teng-Jhong Yeh; [2019]
   Keywords : Instagram; Goffman; dramaturgy theory; Sajiao; politician celebritisation; Taiwan; Ko Wen-je; Ting Shou-chung; self-presentation; hashtag; interactivity; Internet influencer; Taiwan-China relations; visual communication; impression management; Social Sciences;

   Abstract : The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration of the 6 months before the 2018 Taipei mayoral election, this thesis probes into Ko and Ting’s performance on the front-stage Instagram. READ MORE

3. 7. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
   Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

   Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE

4. 8. Sentiment and growth of different news categories on Twitter : A study in Natural Language Processing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Navid Haghshenas; Diar Sabri; [2019]
   Keywords : ;

   Abstract : In this age of digitalization, people have begun to change their news consumption behavior. More than half the population of the world has internet access and thereby readily available platforms for acquiring and disseminating news. READ MORE

5. 9. To Influence and Be Influenced

   University essay from Göteborgs universitet/Graduate School

   Author : Ebba Törneman; Erika Molinder; [2018-07-03]
   Keywords : Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

   Abstract : Marketing efforts using traditional celebrity endorsers have for long been widely used with great success. However, the rise and development of the internet, as well as businesses’ products and services becoming more digitised, new forms of product endorsement have emerged. READ MORE

6. 10. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Karolina Gibała; Aleksandra Gujda; [2018]
   Keywords : trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

   Abstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE