Essays about: "Internet celebrity"
Showing result 11 - 14 of 14 essays containing the words Internet celebrity.
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11. Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Social media has become an attractive platform for companies to advertise their brands on and a common method is to pay internet celebrities to use their fame to promote the companies’ brands. One of these social media platforms is Youtube where “YouTubers” using their fame to promote brands on a daily basis in form of video logs (vlogs). READ MORE
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12. The Evolution of the Literary Hero The sociological impacts on hero driven literature
University essay from Göteborgs universitet/Institutionen för språk och litteraturerAbstract : Abstract: The Hunger Games trilogy is a dystopian adventure tale told by a teenage girl living in future North America, now known as Panem. These young adult fiction novels, written by Suzanne Collins highlight several topical problems found within today’s society. READ MORE
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13. Fame and Celebrity Within A Virtual World : A Case Study Of World Of Warcraft
University essay from Institutionen för mediestudierAbstract : Despite the vast amount of research conducted by media academics over the past decade, little is known about the concept of internet celebrity, or e-celebrity, within an online-gaming environment. The overall impression that emerges from literature in this field is that e-celebrity has been studied in popular, user-based or social networking websites. READ MORE
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14. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE
