Essays about: "Investigation of chinese market"
Showing result 1 - 5 of 39 essays containing the words Investigation of chinese market.
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1. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE
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2. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens
University essay from Jönköping University/Internationella HandelshögskolanAbstract : background: Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE
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3. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE
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4. A study of the legal protection for elderly employees - A narrative and comparative study between the Kingdom of Sweden and the People’s Republic of China
University essay from Lunds universitet/Institutionen för handelsrättAbstract : Äldre anställdas ställning på arbetsmarknaden är onekligen osäker. I detta arbete försöker jag att räta ut och förstå hur äldre arbetstagare är skyddade på arbetsmarknaden genom att undersöka hur gällande rätt är designat. READ MORE
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5. The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. READ MORE