Essays about: "Brand Establishment"

Showing result 1 - 5 of 35 essays containing the words Brand Establishment.

1. 1. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nellie Karlsson; Lina Carlberg; [2022]
   Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

   Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

3. 2. A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Simian Yang; Zakariae Fouzbi; [2021]
   Keywords : Brand Loyalty; Digital Consumers; Online Streaming Platforms; Online Social Media; Music Industry; Business and Economics;

   Abstract : Purpose: The aim of this study is to explore and understand how online music consumers develop loyalty towards musicians as brands, along with potential reasons behind that process. Methodology: The study explores the phenomenon of loyalty development of online music consumers towards musicians as brands. READ MORE

4. 3. Transition of non-production facilities towards carbon-neutrality A Case Study- Volvo CE’s Customer Center

   University essay from Linköpings universitet/Energisystem

   Author : Abdulhamid Aliahmad; Aisiri Mohan; [2020]
   Keywords : Carbon Neutrality; GHG protocol; Greenhouse Gases GHG ; Attributional life cycle assessment aLCA ; Consequential life cycle assessment cLCA ; Carbon Dioxide CO₂ .;

   Abstract : Research on historical developments that lead to the establishment of global organizations for climate change has shown that the phenomenon of surface temperature is not a new topic of focus. Increased policy restrictions, brand image, fear of resource scarcity, growing market trends towards sustainability and consumer awareness are among the several external factors that have influenced the growing research in corporate transition towards carbon neutrality. READ MORE

5. 4. Digital marketing and its effects on Start-up business

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ali Akeel; Manisha Gubhaju; [2020]
   Keywords : Start-up; digital marketing; brand awareness; building trust; consumer awareness;

   Abstract : The aim of this thesis is to research the value and influence of digital marketing on the competitive establishment of start-up companies. The research would further explore whether digital marketing can have a substantial effect on the growth of start-ups, enhance brand recognition, gain consumer loyalty, and strengthen customer relationships. READ MORE

6. 5. Temperature analysis of fire exposed load-bearing structures of mono glazed balconies

   University essay from Luleå tekniska universitet/Byggkonstruktion och brand

   Author : Andreas Lilja; [2020]
   Keywords : CFD; FDS; FEM; TASEF; EKS; Eurocode; Simulation; Fire; Balcony; CFD; FDS; FEM; TASEF; EKS; Eurokoderna; Simulering; Brand; Balkong;

   Abstract : Previous to the now acting construction regulations EKS and Eurocode, the fire resistance of the load-bearing structures of mono glazed balconies were designed with a fire test called the SP fire 105. In 2011, when EKS replaced the previous construction regulations called Boverkets konstruktionsregler, BKR, the SP fire 105 was no longer the requirement for mono glazed balconies. READ MORE