Essays about: "Jesper Cederäng"

Found 2 essays containing the words Jesper Cederäng.

  1. 1. Born Globals : Underlying Factors to Rapid Internationalization

    University essay from Företagsekonomiska institutionen

    Author : Jesper Cederäng; Peter Bingman; [2008]
    Keywords : Born Globals; Rapid Internationalization;

    Abstract : Abstract The process of internationalization of firms has in the past been seen as something that is costly and time-consuming. For those reasons, companies took long before they started expanding internationally, growing strong in domestic markets first. READ MORE

  3. 2. Brand Building of Born Globals

    University essay from Företagsekonomiska institutionen

    Author : Jesper Cederäng; Markus Norberg; [2008]
    Keywords : Keywords: Brand-building; Branding Strategies; Born Globals; 4Ps;

    Abstract : Abstract The purpose of this thesis was to increase the understanding of two early internationalizing firms (Born Globals) brand building efforts. By performing case studies on these companies we wished to discover similarities and differences in their marketing efforts. READ MORE