Essays about: "Key account management"

Showing result 31 - 35 of 119 essays containing the words Key account management.

  1. 31. No good deed goes un-scripted: An Ethnographic Study on the Sustainable Smartphone Application Karma

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Jenny Petersson Ivre; [2020]
    Keywords : Social Sciences;

    Abstract : Noting a need for a closer understanding of the discrepancy between the actions that sustainable smartphone applications encourage and the actions that the users perform, this thesis explores the implications for sustainable consumption practices. This thesis takes a sociological approach to markets, focusing on three key concepts (market devices, socio-technical scripts, qualification) to answer two questions: 1) how consumer actions are promoted and enabled in the popular consumer food-waste management application Karma; and 2) how consumers translate the actions that the application promotes. READ MORE

  3. 32. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  4. 33. The need for speed : A study of how a new digital tool can affect B2B relationships

    University essay from Umeå universitet/Företagsekonomi

    Author : Josefin Hellsten; Johan Näsström; [2019]
    Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

    Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE

  5. 34. Sustainability and Logistics Organizations in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Zeeshan Malik; [2019]
    Keywords : Logistics; Sustainable Logistics; Sustainability and Sweden; Logistics and Sweden;

    Abstract : Sweden is an eco-modernist society where environmental, social and economic growth support each other. It is an industrialized country where the trade via road has tremendously increased. READ MORE

  6. 35. Coliving: an emerging term without a common definition

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Steding; [2019]
    Keywords : Coliving; definition; key-aspects; community; cohousing;

    Abstract : The population of Earth is increasing vastly fast which has a great impact on all the large cities around the world. The society of today is facing new problems each day and the housing sector is one of them, due to the unbalanced situation of demand and supply. READ MORE