Essays about: "Kundlojalitet"

Showing result 6 - 10 of 30 essays containing the word Kundlojalitet.

  1. 6. The Extent of Customer Data : A study of creating value from customer data for the finance department.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ida Limbäck; Semer Said Yahya; [2021]
    Keywords : Customer data; Customer loyalty; Cross-functional teams; Finance-department; Decision-making; Predicting; Value creation.; Beslutsfattande; Finansavdelning; Förutsägelser; Kunddata; Kundlojalitet; Tvärfunktionella team; Värdeskapande;

    Abstract : Among the diverse perspectives of value creation throughout history, recent studies imply that CFOs and finance officials can contribute to a holistic value creation process by integrating different business values. Therefore, this study aims to research whether the current dilemma of intangible assets (customer data) plays an important role in financial activities to lead to business value creation. READ MORE

  3. 7. Green gamification : Designing for increased sustainable behavior and business growth

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ebba Wadstein; Caroline Malmqvist; [2020]
    Keywords : ;

    Abstract : This research aims to investigate if gamification is a suitable method for creating stronger incentives for people to recycle. The research was conducted in partnership with PantaPå, the world’s first deposit app for recycling packaging. READ MORE

  4. 8. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

  5. 9. Electricity network tariff targeting EV chargers : A socio-economic analysis

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikael Gyllenswärd; Mikaela Jerresand; [2020]
    Keywords : ;

    Abstract : The upcoming expansion of electric vehicles (EV) will bring an increase in charging infrastructure as well as other challenges for the local network operators (LNO). Higher power peaks could overburden the electricity grid resulting in large investments from the LNO to meet the increased demand on the grid. READ MORE

  6. 10. What do skin care consumers think about personalization of content, user interface or a combination of both?

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johannes Bäckerås; [2019]
    Keywords : Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

    Abstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE