Essays about: "LOYAL CUSTOMERS"

Showing result 1 - 5 of 127 essays containing the words LOYAL CUSTOMERS.

1. 1. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Oskar Nordström; [2023]
   Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

   Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

3. 2. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bahdi Joelle; [2023]
   Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

   Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE

4. 3. Customer segmentation in Retail: An Experiment in Sweden

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Nagma Athar Memon; [2023]
   Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

   Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

5. 4. From Plate to Palate: Elevating Customer Experience Management and Satisfaction : A case study of Swedish fine dining restaurants

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Benmakhlouf Sara; Rodrigo Fajardo; [2023]
   Keywords : Fine dining restaurants; customer experience; customer satisfaction; five aspects of a meal model; service blueprints; service clues and messages;

   Abstract : Customer experience is a broad topic that can cover several different branches,fields and industries. Various researchers have done significant work into thetopic, yet it still has gaps of fragmentation and an overall understanding on howto manage it. READ MORE

6. 5. The impact of onboarding andnurturing fans : A qualitative research of Swedish ice hockeyorganizations strategies in their interaction withoccasional and devoted fans

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alexander Andlöw; Gustaf Carlgren; [2023]
   Keywords : Relationships; Relationship marketing; Engagement; Loyalty; Devoted fans; Occasional fans; Ice hockey organizations; Sweden;

   Abstract : With the constant challenge of successfully appealing to new customers andnurturing the relationships that sports organizations have created with theircustomers, well-thought-out and adapted strategies are required incommunication. Since organizations from the sports industry are characterizedby great competition from other organizations but also from other industriessuch as the entertainment industry, a clear and well-thought-out approach isneeded for how customers are to be engaged and build loyalty. READ MORE