Essays about: "Likeability"

Showing result 16 - 20 of 22 essays containing the word Likeability.

  1. 16. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Julia Högström; Ellen Wallin; [2017]
    Keywords : Online advertising; digital advertising; programmatic advertising; Real-time bidding;

    Abstract : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. READ MORE

  3. 17. Are 5-Second Online Video Advertisements Effective?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Schuster; Jokubas Kuprevicius; [2017]
    Keywords : 5-second; Online video advertisements; 15-second; effectiveness; advertisement length; interruption; brand recall; message recall; likeability; pre-roll; mid-roll; YouTube; Business and Economics;

    Abstract : 5-second online video advertisements have emerged in the advertising scene as an ultra-short, theory defying phenomenon and scholars have yet to fully study its effectiveness. Up until recently, marketers have understood that advertisement effectiveness depends upon advertisement length, justifying the use of longer advertisement forms of 15-seconds or more. READ MORE

  4. 18. A comparison of three robot recovery strategies to minimize the negative impact of failure in social HRI

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Sara Engelhardt; Emmeli Hansson; [2017]
    Keywords : ;

    Abstract : Failure happens in most social interactions, possibly even more so in interactions between a robot and a human. This paper investigates different failure recovery strategies that robots can employ to minimize the negative effect on people’s perception of the robot. READ MORE

  5. 19. The problem for business is business

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Axel Welinder; Martin Behm; [2016]
    Keywords : consumer culture theory; CCT; corporate social responsibility; CSR; organizational legitimacy; communication; advertising; marketing; branding; consumer resistance; credibility gap; Business and Economics;

    Abstract : The purpose of this thesis is to gain an understanding of the credibility gap between consumers and marketing strategies that aims at gaining moral legitimacy by taking a stand, since it is becoming increasingly important for companies to gain moral legitimacy. By triangulating theories within consumer culture theory, corporate social responsibility and organizational legitimacy and conducting a qualitative empirical study on consumer perception of the research phenomenon, we identify how consumers legitimize these communicational activities. READ MORE

  6. 20. Cartographic design of thematic polygons : a comparison using eye-movement metrics analysis

    University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Author : Andreas Kiik; [2015]
    Keywords : physical geography; geography; map design research; cartographic design; thematic polygons; eye-tracking; geoportal; cognitive cartography; Earth and Environmental Sciences;

    Abstract : Map design research has strongly come into the agenda with the extensive use of GIS and maps in geoportals. Geoportals are used to find, access and display geographic data via the Internet. Novel opportunities and techniques for displaying geographic data in viewing services also introduce new challenges and issues in cartographic design. READ MORE