Essays about: "Likeability"

Showing result 6 - 10 of 22 essays containing the word Likeability.

1. 6. A  Study on the persuasiveness of male influencers on male followers in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Pontus Henriksson; Karl Pålsson; [2021]
   Keywords : Digital marketing; Social media; Influencers; Persuasion; Purchase intention;

   Abstract : Since influencer marketing is a relatively new term, there is a scarce theoretical foundation investigating the subject. Previous research has mainly focused on identifying female followers' behavior and how they are persuaded, fewer studies are on male followers and the ability of male influencers to influence their followers. READ MORE

3. 7. Emotion Detection from Electroencephalography Data with Machine Learning : Classification of emotions elicited by auditory stimuli from music on self-collected data sets

   University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

   Author : Filip Söderqvist; [2021]
   Keywords : Electroencephalography; Deep learning; Machine learning; Likeability; Valence; Arousal; Emotion detection; Elektroencefalografi; Djupinlärning; Maskininlärning; Omtyckthet; Valens; Aktiveringsgrad; Känslodetektion;

   Abstract : The recent advances in deep learning have made it state-of-the-art for many different tasks, making its potential usefulness for analyzing electroencephalography (EEG) data appealing. This study aims at automatic feature extraction and classification of likeability, valence, and arousal elicited by auditory stimuli from music by training deep neural networks (DNNs) on  minimally pre-processed multivariate EEG time series. READ MORE

4. 8. Smooth locomotion in VR : Comparing head orientation and controller orientation locomotion

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Fu Keung Tu; [2020]
   Keywords : Comparative study; Virtual reality; Locomotion; Navigation; Simulation sickness;

   Abstract : Background. Virtual reality (VR) technology has evolved to a stage where affordable consumer devices are available. Still, there are limitations to technology which causes compromises to be made. One of the big problems in VR is locomotion, especially regarding immersion and comfort. READ MORE

5. 9. Biometric Authentication in M-Payments : Analysing and improving end-users’ acceptability

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Jakub Porubsky; [2020]
   Keywords : mobile payments; m-payments; biometrics; fingerprint; face recognition; 2FA;

   Abstract : Traditional authentication methods like Personal Identification Number (PIN) are getting obsolete and insecure for electronic-payments while mobile-payments are becoming more and more popular. Biometrics such as fingerprint and face recognition authentication methods seem to be a solution to this security issue as they are becoming a regular and integrated part of an average smartphone end-users purchase. READ MORE

6. 10. Citizen Influencers on Instagram : A quantitative study of persuasiveness and purchase intentions within the fashion industry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sebastian August Michael Jost Auf Der Stroth; Aleksandr Sedov; [2019]
   Keywords : Citizen Influencers; Persuasiveness; Online Purchase Intentions; Source Credibility; Source Attractiveness; Trustworthiness; Expertise; Likeability; Similarity; Familiarity.;

   Abstract : Background: With social media being ever present in today's marketing world, research guiding and aiding this phenomenon is of mount importance. With social credibility and source attractiveness being lucrative schemes on citizen influencers persuasiveness towards target followers on Instagram and ultimately the drive of online purchase intentions, a holistic approach is introduced to understand each key determinant of each phenomena. READ MORE