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Found 4 essays matching the above criteria.

  1. 1. GREEN SKEPTICISM : How green intentions can lead to brown choices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Lundin; [2021]
    Keywords : CSR; green advertising; green washing; scepticism; consumer behaviour;

    Abstract : Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. READ MORE

  3. 2. Oil occurrences in crystalline basement rocks, southern Norway : comparison with deeply weathered basement rocks in southern Sweden

    University essay from Lunds universitet/Geologiska institutionen

    Author : Linnéa Gunterberg; [2013]
    Keywords : deep weathering; petroleum; crystalline basement; saprolite; kristallin berggrund; djupvittring; Earth and Environmental Sciences;

    Abstract : Ökande oljepriser och en stigande efterfrågan gör idag undersökningar av alternativa petroleumreservoarer extra intressanta. Istället för att borra i den sedimentära berggrunden ges nu möjligheten att granska kristallina berggrundsreservoarer. READ MORE

  4. 3. Interpretation of the P-T-XCO2 environment during metamorphism of carbonates, central Utö, Stockholm archipelago.

    University essay from Institutionen för geologiska vetenskaper

    Author : Linnéa Lundin; [2013]
    Keywords : Metacarbonates; THERMOCALC; Utö; Calcite-Dolomite geothermometer; Fluid composition; SEM; Greenschist facies.;

    Abstract : This thesis attempts to interpret the metamorphic condition and fluid composition experienced by metacarbonates on Utö, located in the south-eastern parts of the Stockholm archipelago. Utö is a part of the Svecofennian domain, and the area Bergslagen, that has hosted several mines over the last millennia. READ MORE

  5. 4. The Social Brand – Aspects of Social Media Implementation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mathilda Lundin; Linnea Nilsson; [2010]
    Keywords : Social Brand Scorecard.; Social Media Implementation Model; Social Media Return on Investment; Balanced Scorecard; Brand Equity; Business-to-Business Brand Building; Social Media; Social Media Implementation; Business and Economics;

    Abstract : The thesis circles around Social Media, B2B Brand Building and Business Performance Measurements. In the intersection between these a knowledge gap was identified. READ MORE