Essays about: "Managerial characteristics"

Showing result 1 - 5 of 86 essays containing the words Managerial characteristics.

  1. 1. Transfer of organizational practices in an MNC - A case study at SKF

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Larsson; Erik Lingegård; [2019-08-08]
    Keywords : Knowledge transfer; Practice transfer; Brand protection; MNC; Headquarter; subsidiary;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Risk Preferences of Management Generations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonas Gier; Anton Witt; [2019]
    Keywords : Risk Preferences; Generation X; Millennials; Generation Z; Risk Attributes; Risk-Taking; Strategic Management; Prospect Theory; Organizational Risk; Decision-making Under Risk; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine the risk preferences of current and future management generations and its implications for strategic management. Methodology: A quantitative research strategy has been chosen in order to fulfil the purpose of this study. READ MORE

  3. 3. Size Matters: A Comparative Study of Supply Chain Integration between SMEs and MNEs

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS); Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Johann Hagedorn; Feras Khousrof; [2019]
    Keywords : supply chain management; supply chain integration; supplier integration; small and medium-sized enterprises; multinational enterprises;

    Abstract : Background: Supplier integration is becoming increasingly important due to the increased globalisation in the business world nowadays. Today’s focal firm does not operate independently, but as a part of its supply chain which competes with other supply chains in the market. READ MORE

  4. 4. Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Nygren; Evelina Kindvall; [2019]
    Keywords : Attractiveness of an influencer; authenticity of an influencer; influencer characteristics; influencer marketing; influencers; purchase intentions; social media; trustworthiness on an influencer.;

    Abstract : Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. READ MORE

  5. 5. Frenemies in Business: A Case Study on the Phenomenon of Coopetition

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Hagman; Victoria Camps; [2019]
    Keywords : Coopetition; Cooperation; Competition; Coopetitive Relationship; Competing Companies; Coopetitors; Coopetition Process; Drivers; Challenges; Possible Positive Outcomes; Possible Negative Outcomes; Business and Economics;

    Abstract : Title: Frenemies in Business: A Case Study on the Phenomenon of Coopetition Research Question: What are drivers and challenges behind coopetition, as well as possible outcomes of the relationship? Keywords: Coopetition, Cooperation, Competition, Coopetitive Relationship, Competing Companies, Coopetitors, Coopetition Process, Drivers, Challenges, Possible Positive Outcomes, Possible Negative Outcomes Purpose: The purpose of this paper is to explore the drivers behind coopetition and to identify challenges that organizations have to overcome when cooperating with their competitors. Further, this paper will explore the possible outcomes of a coopetitive relationship. READ MORE