Essays about: "Managerial factors"

Showing result 1 - 5 of 357 essays containing the words Managerial factors.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Unraveling Paradoxical Tensions in Digital Servitization Ecosystems : A case study in the mining industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Johannes Åström; Jakob Karlelid; [2024]
    Keywords : Digital servitization; Ecosystem; Paradoxes; Tensions; Digital tjänstefiering; Ekosystem; Paradoxer; Spänningar;

    Abstract : Purpose - This study aims to understand what paradoxical tensions arise within an ecosystem when companies collectively pursue digital servitization and how these tensions impact value co-creation. Method -  The study is an explorative single-case study based on the mining industry in Sweden and involves respondents from industry-leading organizations. READ MORE

  4. 3. How Can I Make You Stay? A qualitative study examining which managerial factors are perceived to affect the nurse turnover rates in Region Stockholm

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Nike Halvardsson Flores; Mardin Moradi; [2024]
    Keywords : Nurse turnover; Nurse retention; Nurse manager; Managerial factors; Psychological safety;

    Abstract : One of the biggest challenges for nurse managers in Sweden is employee retention and counteracting staff turnover. High nurse turnover is associated with major patient safety risks, inefficiencies and increased costs. The reduction in turnover is, therefore, critical to offer better health care and would benefit many stakeholders. READ MORE

  5. 4. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  6. 5. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

    University essay from Göteborgs universitet/Graduate School

    Author : Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
    Keywords : sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

    Abstract : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. READ MORE