Essays about: "Maria Gutehall"

Found 1 essay containing the words Maria Gutehall.

  1. 1. In search of alumni relationship approach : Ideal and realities in the University of Gävle and Stockholm University

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Maria Gutehall; Mhd Omar Korabi; [2015]
    Keywords : Alumni; Relationship Marketing; Loyalty; Services; Surprises; Branding; Benchmark; social Media and Promotions;

    Abstract : Aim: To investigate how the University of Gävle conducts relationship with graduate students and retains graduate students and creates loyalty. This study explores the importance of relationship marketing theories that intends to be applied in higher education through alumni programs and services. READ MORE