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Showing result 1 - 5 of 57 essays matching the above criteria.

  1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

    University essay from Göteborgs universitet/Graduate School

    Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
    Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

    Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  4. 3. Offshore Hydrogen Production and Storage for Wave Energy Application : A Techno-Economic Assessment for a Japanese Context

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Andrea Stafverfeldt; [2023]
    Keywords : Hydrogen; Green Hydrogen; Hydrogen Storage; Hydrogen Production; Wave Energy; Offshore Hydrogen; Levelized Cost of Hydrogen; Vätgas; Grön vätgas; Vätgaslager; Vätgasproduktion; Vågkraft; Havsbaserad vätgas iv;

    Abstract : There is a well-established market for hydrogen, mainly for refining purposes, producing chemicals, and producing fertilizers. Today, almost all hydrogen is sourced from fossil fuels, with less than 1% of hydrogen sourced from renewable sources. READ MORE

  5. 4. The Effects of Macroeconomic Factors on the Shares of Automotive Manufacturers in the USA, Asia, and Europe in the Short and Long Run

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Filip Dyankov; [2022]
    Keywords : macroeconomic factors; stock returns; VAR; ARDL; Business and Economics;

    Abstract : This study aims to broaden the remits of the relatively scant hitherto literature focused on the impact of the changes in macroeconomic indicators on automotive stock returns. Since a considerable fraction of previous empirical research covered multiple industries, historical results may not be directly transferable for the purposes of the analysis of the automotive industry. READ MORE

  6. 5. The Effect of Accounting Standards on Business Acquisitions : An analysis of the Swedish acquisition market

    University essay from Umeå universitet/Företagsekonomi

    Author : Maxx Hillman; Linus Sjösten; [2022]
    Keywords : Accounting standards; agency theory; amortization; business acquisitions; goodwill; IFRS; K3; local GAAP; synergies; Swedish GAAP; resource-based view; value added;

    Abstract : The topic of business acquisitions has been much debated in 2022, largely due to Microsoft’s record-breaking acquisition of Activision Blizzard. Historically, business acquisitions and their corresponding goodwill values have been a thoroughly examined and debated subject between scholars and regulators due to the complexity and ambiguity of goodwill. READ MORE