Essays about: "Market Entry modes"

Showing result 6 - 10 of 68 essays containing the words Market Entry modes.

1. 6. Exploitation of international opportunities : (A case study of Nordic cleantech firms in emerging markets)

   University essay from Högskolan Väst/Institutionen för ekonomi och it

   Author : Edet Daniel Andem; Mir Abu Naser; [2023]
   Keywords : International entrepreneurship. International opportunity exploitation. Cleantech opportunity exploitation. Opportunity exploitation in emerging markets;

   Abstract : This master’s research investigates how Nordic cleantech firms exploit opportunities in emerging markets. Emerging markets showcase significant opportunities for provision of sustainable cleantech solutions, which can be exploited by cleantech firms to enhance their commercial viability. READ MORE

3. 7. Digitalization as a tool in advanced business services’ SMEs’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Elena Valerieva Pramatarova Grujić; [2022-07-05]
   Keywords : Advanced Business Services ABS ; Cultural and Physical Distance; digital maturity; digitalization; Internationalization Theories and Foreign Market Entry; Small-and-Medium-Sized Enterprises SMEs ;

   Abstract : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. READ MORE

4. 8. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
   Keywords : Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

   Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE

5. 9. Sharing globally in a limited world : How sharecoms can internationalize by implementing M&As and/or strategic partnerships

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Karl von Wendel; Petter Nyström; [2021]
   Keywords : Internationalization; sharing economy; sharecoms; entry modes; mergers and acquisitions; strategic partnership; collaborative consumption; cross-border operations; foreign markets; platform;

   Abstract : During recent years the sharing economy has had an increased impact on the modern business climate, and the level of engagement among researchers has increased. The sharing economy is changing the way individuals perceive business and challenges traditional business models. READ MORE

6. 10. It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Marcus Jexby; Gustav Vilumsons; [2021]
   Keywords : Entry mode; Telecom Sector; Market Selection; Africa; Internationalization; Opportunities; Challenges;

   Abstract : This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. READ MORE