Essays about: "Market Entry modes"

Showing result 21 - 25 of 68 essays containing the words Market Entry modes.

1. 21. Internationalization strategy choice for micro-multinationals: a development framework

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Gines Sanchez Navarro; [2018]
   Keywords : Blockchain; Business Internationalization; Foreign Market Entry Modes; Micro-Multinationals; Resource-; Blockchain; Business Internationalization; Utländska marknadsposter; Mikromultinationella; Resource-Based View; VRIO verktyg;

   Abstract : Micro-multinational is a relatively new term and there are still very few studies about how micro-multinationals choose their foreign entry market modes when internationalizing. This thesis attempts to add new knowledge filling the gap between the internal resources of a company and the foreign entry market mode selected for its internationalization process. READ MORE

3. 22. Entering the Chinese Market: Implications for foreign micro E-businesses

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Radu Ioniță; Qiaoqun Pan; [2018]
   Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

   Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE

4. 23. Entry Mode Strategies of Advanced Market Economies into Emerging Markets of Sub-Saharan Africa: The example of a power generation MNE

   University essay from Göteborgs universitet/Graduate School

   Author : Jude Nkeme Ngambong; [2017-09-05]
   Keywords : Internationalization; advanced economies; entry modes; entry barriers; foreign direct investment; Sub-Saharan Africa;

   Abstract : Since the last decades researchers in the internationalization of firms have mainly focused on internationalization in developed markets and Asian emerging markets. Until recently, less attention has been devoted towards understanding how firms from advanced economies establish themselves in underdeveloped countries. READ MORE

5. 24. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
   Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

   Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

6. 25. Does experience matter? : An exploratory study on how a manager’s previous experience influence the choice of foreign market entry

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Emma Bylund; Linnéa Nilsson; [2017]
   Keywords : Internationalisation; SMEs; the Uppsala Model; experiential knowledge; foreign entry mode; manager; previous international experience; eduational background; position tenure;

   Abstract : This research aims towards gaining a deeper understanding in how a manager’s previous experience influence which foreign entry mode chosen by a Swedish SME, where the manager acts as the decision-maker. Interviews were held with managers from different Swedish firms in order to collect empirical data that thereafter were analysed. READ MORE