Essays about: "Marketing Communication Evaluation"

Showing result 21 - 25 of 26 essays containing the words Marketing Communication Evaluation.

1. 21. Inkongruenta Sponsorsamarbeten: Att skapa bättre kommunikationseffekter genom användandet av förklarande länkar

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Christian Gylche; Marcus Robell; [2008]
   Keywords : Sponsorship; Marketing; Incongruence;

   Abstract : In a world with increasing media buzz and tougher challenges for marketers to break through all the clutter before reaching the consumer, working with incongruence has become a mean to stand out from the crowd. Incongruence is the discrepancy between the marketing communication and the already established brand attributes with the consumer. READ MORE

3. 22. The battle of DTAC in Thailand’s mobile phone operator market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
   Keywords : Marketing;

   Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

4. 23. Website Globalization in Monetary Gaming

   University essay from Institutionen för informationsteknologi

   Author : Jan Sundman; [2008]
   Keywords : ;

   Abstract : To be able to reach new audiences and to be able to target new markets, companiesnowadays find great need for localizing content of their online gaming sites. Thisreport highlights the different pitfalls and best practices that need to be consideredwhile targeting an online gaming site towards international customers. READ MORE

5. 24. Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Magnus Ahlstedt; [2007]
   Keywords : Marketing information system; MkIS; Implementation; Marketing communication; Strategy;

   Abstract : Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems. Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. READ MORE

6. 25. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Andreas Mård; Patrick Jonasson; [2007]
   Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

   Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE