Essays about: "Marketing Effort"

Showing result 31 - 35 of 101 essays containing the words Marketing Effort.

1. 31. The new age of Green Marketing in Swedish forestry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : John Söderström; Jesper Luiga; [2018]
   Keywords : Green Marketing; Green Marketing Strategies; B2B; Swedish Forestry;

   Abstract : The adoption of Green Marketing within the Swedish forest industry has raised questions as to why there has been an increase in implementation of the concept, and what the results have showed. After conducting eight semi-structured qualitative interviews with companies involved with forestry in Sweden, this paper has been able to showcase an in-depth analysis. READ MORE

3. 32. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

   University essay from Lunds universitet/Innovation

   Author : Fadi Hanna; [2018]
   Keywords : Beta Product Marketing; market validity; entrepreneurial marketing; prototype; test sales; Technology and Engineering;

   Abstract : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. READ MORE

4. 33. Developing SharePoint add-ins

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Björn Jansson; Sebastian Maghsoudi; [2017]
   Keywords : sharepoint; add-ins;

   Abstract : Developing a Microsoft SharePoint-based site is, according to marketing, simple and efficient. Efficiency is increased by giving the developer the option to easily add functionality to the site. One way to add functionality is through so called add-ins. READ MORE

5. 34. Customer Value Driven Service Innovation : Identifying service opportunities in the residential heating market based on customers´ value preferences

   University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

   Author : Isabelle Sandqvist; Stina Skovshoved; [2017]
   Keywords : Service innovation; Integrated service solution; Customer value; Residential heating;

   Abstract : In today´s industry there is an ongoing trend, where many companies are shifting focus from only delivering products to also offering services to their customers. Services can bring advantages, such as higher margins, competitive advantage, stabilized cash flow and strengthened customer relationships. READ MORE

6. 35. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sofie Thulin; Nadine Rashid; [2017]
   Keywords : sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

   Abstract : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. READ MORE