Essays about: "Marketing Effort"

Showing result 26 - 30 of 101 essays containing the words Marketing Effort.

1. 26. The implementation of e-books into Icelandic libraries

   University essay from

   Author : Íris Alda Ísleifsdóttir; [2018]
   Keywords : E-books; public librarians; Rafbókasafnið; innovation; marketing; Iceland;

   Abstract : This study examines whether librarians’ views on ebooks in libraries can impact the potential success of ebooks in libraries. Because of the lack of research available concerning e-books in Iceland a preliminary research was conducted to gather information on the current situation in Iceland. READ MORE

3. 27. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Sandäng; Joanna Sandberg; [2018]
   Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

   Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE

4. 28. Where should your influencer marketing strategy land?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Sofie Murakas; Emmy Svedberg; [2018]
   Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

   Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE

5. 29. Let´s be EVERYWHERE: : Exploring consumer attitudes towards marketing overexposure through Influencer Marketing

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Alexandra Eklöf; Lina Elfqvist; Viktor Blohmé; [2018]
   Keywords : Influencer Marketing; Overexposure; Instagram; Relationships;

   Abstract : Abstract   Background: In present time, social media usage has come to be an essential part of peoples’ everyday life, resulting in a movement from traditional marketing towards a more digitised marketing strategy. Since the effectiveness of traditional marketing is decreasing, marketers are using influencer marketing to create awareness of their brand. READ MORE

6. 30. How to compete with the funny cat video? : A qualitative study to describe how micro-sized firms can create customer engagement on social medias

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jacob Dyberg; Per Nord; Johan Svensson; [2018]
   Keywords : Micro-sized firms; social media managers; social media; customer engagement; content appeals; social media targeting; social media timing and frequency; qualitative research; semi-structured interviews;

   Abstract : Background: Social medias have contributed to big changes in the way firms and customers interact with each other. Due to the great amount of people using social medias, firms have understood the importance of incorporating social medias in their marketing strategy. READ MORE