Essays about: "Marketplace"
Showing result 6 - 10 of 269 essays containing the word Marketplace.
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6. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE
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7. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE
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8. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online
University essay from Umeå universitet/FöretagsekonomiAbstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE
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9. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE
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10. Applicability and Performance of Cross-Blockchain Communications Protocol in Distributed Resource Marketplaces
University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskapAbstract : Blockchain is a distributed and decentralized database that provides transparencyand immutability of the stored data. Blockchain technology is currently being used inmany different areas due to its powerful features which provide integrity, authenticity,and confidentiality of the data it stores. READ MORE