Essays about: "Mattias Björkman"

Found 3 essays containing the words Mattias Björkman.

1. 1. Investigating Channel Push Branding : The Case of Konftel

   University essay from Handelshögskolan vid Umeå universitet

   Author : Mattias Björkman; [2011]
   Keywords : Brand; branding; equity; channel; push; pull;

   Abstract : The role of branding in building distribution relationships has attained increased attention in the marketing literature lately and several studies have shown that branding is an effective tool for building stronger relationships between manufacturers and their distribution partners. Unfortunately these findings fail to explain how channel push strategies work independently of consumer pull strategies when it comes to building strong manufacturer brands. READ MORE

3. 2. Frigörelse av kvicksilver och metylkvicksilver till bäckvatten under olika perioder efter skogsavverkning

   University essay from SLU/Dept. of Forest Ecology and Management

   Author : Mattias Björkman Westin; [2008]
   Keywords : mercury; methyl mercury; forestry; clear cutting; iron; sulpher;

   Abstract : High levels of Hg in fish in Swedish lakes have been a problem along time in Sweden. The major concern is production and accumulation of the most toxic form of mercury; methyl mercury (MeHg). READ MORE

4. 3. Inventering av förorenade områden enligt MIFO-fas 1 : Erasteel Kloster AB, Söderfors

   University essay from SLU/Dept. of Soil Sciences

   Author : Mattias Björkman Westin; [2008]
   Keywords : inventering; förorenad mark; förorenade områden; MIFO;

   Abstract : Erasteel Kloster AB Söderfors have been commissioned by the county administrative board in Uppsala län to make an inventory of possible contaminations in theirs industrial- and landfill areas on the basis of the Swedish Environmental Protection Agency's; "Method of Surveying Contaminated Sites-phase 1" (MIFO-fas 1). The inventory starts with maps and archive studies, place visits and interviews, and finally a risk classification is done. READ MORE