Essays about: "Media Management Thesis"

Showing result 16 - 20 of 244 essays containing the words Media Management Thesis.

  1. 16. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lukas Dick; Jan Wessel; [2023]
    Keywords : Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

    Abstract : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. READ MORE

  3. 17. ‘La nuit porte conseil’ : An intersectional analysis of women’s political participation on social media in Mali

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Annabelle Willeme; [2023]
    Keywords : Digital public sphere; women’s political participation; Mali; Social Sciences;

    Abstract : The world is digitalizing, and human rights such as political participation are increasingly being exercised online. To understand the role social media have in women’s political participation in Mali, this thesis investigates how intersectional power relations shape opportunities for online political participation, and how women harness the properties of the digital public sphere to enhance political participation. READ MORE

  4. 18. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Månsson; Gülay Edin; [2023]
    Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE

  5. 19. Digital Organizational Storytelling and Users: Case Study on the Perceived Role of Users in the Storytelling of the Digital Organization Kurzgesagt

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Pedro Alejandro Velazquez Bañuelos; [2023]
    Keywords : Digital Organizational Storytelling; Network Protocols; Digital Organizations; Narratives; Antenarratives; YouTube; Case Study.;

    Abstract : Aim – The thesis aims to advance the knowledge on the potential that user perceptions have in adopting a role in the digital organizational storytelling of a digital organization, and the impact of network protocols (the communicative codes, conventions, and language used in the digital world) in this process. Approach – The approach combines antenarrative and narrative analysis to understand the meaning, depth, and implications of user perceptions in the digital organizational storytelling practices. READ MORE

  6. 20. Using Analytics Tools to Understand User Behavior

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Kian Rafimanesh; [2023]
    Keywords : ;

    Abstract : Media planning and investment management are crucial in the world of advertising and marketing. This thesis presents a structured workflow for analyzing user behavior on media planning and investment management platforms using web analytics. READ MORE