Essays about: "scandals in marketing"

Showing result 1 - 5 of 19 essays containing the words scandals in marketing.

  1. 1. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Månsson; Gülay Edin; [2023]
    Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE

  3. 2. I don't want your apology

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Amanda Stenberg; Clara Carlberg; [2023]
    Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

    Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE

  4. 3. Influencers, a company's blessing or curse?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : David Bergdoff; Fabian Eriksson; [2023]
    Keywords : influencer marketing; endorsement; influencer types;

    Abstract : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. READ MORE

  5. 4. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

    University essay from Umeå universitet/Företagsekonomi

    Author : Elin Öhrner; Amina Kerimova; [2022]
    Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

    Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE

  6. 5. Hidden voices of the animal industry : a study of transparency in the production chain

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Caroline Kumlin Pettersson; [2022]
    Keywords : transparency; animal production; agenda setting; priming; consumer; small-scale production;

    Abstract : The study is questioning the transparency of the animal production chain through different perspectives of the media landscape. Producers, suppliers, and consumers all meet in media outlets through campaigns, news stories and marketing, and the finalized product for purchase is often visualized more romanticized than its animal origin. READ MORE