Essays about: "Media Regulations"

Showing result 21 - 25 of 97 essays containing the words Media Regulations.

  1. 21. How companies use social media marketing to acquire new customers in times of crisis

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Henry Nielsen; Katja Schildknecht; [2021]
    Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

    Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE

  3. 22. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christopher Klee; [2021]
    Keywords : programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Abstract : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. READ MORE

  4. 23. Tax Transparency in the Sustainability Reporting of Swedish Listed Banks

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Sandra Ivarsson; Klara Myrsell; [2021]
    Keywords : tax transparency; tax disclosure; sustainability reporting; stakeholder theory; content analysis;

    Abstract : This study aims to examine and explain the increase in tax transparency in sustainability reports among Swedish listed banks. The documents included in the analysis are sustainability reports, tax policies, and annual reports between 2007-2020. READ MORE

  5. 24. Djurskydd för hund och katt : en undersökning av hund- och kattägares syn på den svenska djurskyddslagstiftningen

    University essay from SLU/Dept. of Animal Environment and Health

    Author : Filippa Wetterberg; [2021]
    Keywords : hund; katt; hundägare; kattägare; lagstiftning; djurskydd; djurvälfärd;

    Abstract : In Swedish households there are approximately 1 443 000 cats and 881 000 dogs. About 20% of the households have at least one cat and about 15% have at least one dog. The owners of these pets are obliged to comply with the animal welfare legislation regarding cats and dogs. READ MORE

  6. 25. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wilhelm Borgstam; Dimitri Koido; [2021]
    Keywords : Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

    Abstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE