Essays about: "Micro- SMEs"

Showing result 6 - 10 of 29 essays containing the words Micro- SMEs.

  1. 6. Strategic Thinking is Context Dependent

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Størner; Andrew Teller; [2019]
    Keywords : Strategic thinking; Strategy; Business Management; CEOs; Small and Medium Enterprises; SME; Management; Master’s in Management; Sweden; Business and Economics;

    Abstract : Strategic thinking is a complex field that consists of more than the concept of strategy. Strategic thinking is important to business success, to maintain a competitive advantage, to strategic planning, and management decision-making. However, this is not an exhaustive list of reasons why strategic thinking is relevant. READ MORE

  3. 7. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  4. 8. Management Accounting development in small companies - A study of four Swedish businesses

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Lindman; Isabella Sexton; [2018-07-05]
    Keywords : Management Accounting; Small and Medium-sized Enterprises; Social Constructionism theory; Contingency theory; Emic and Etic perspective;

    Abstract : Background and Problematization: Despite SMEs’ influence on economies worldwide, research regarding Management Accounting (MA) in Small and Medium-sized enterprises (SMEs) has only recently gained a growing interest (López & Hiebl, 2015). Several studies have shown that MA has a positive effect on the overall business performance of SMEs, motivating further research on the subject. READ MORE

  5. 9. The Specific Situation and Needs of SMEs and the GDPR – Taking the account of small enterprises and smaller data subjects

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Rasmus Hansen Jagrelius; [2018]
    Keywords : EU; EU Law; Data Protection; GDPR; SME; micro; small and medium‑sized enterprises; Fundamental Rights; Freedom to conduct a business; Respect for private and family life; Protection of personal data; Certification; Codes of Conduct; Start-up; Mittelstand; Law and Political Science;

    Abstract : Die Allgemeine Datenschutzverordnung (DSGVO) zielt darauf, den Schutz personenbezogener Daten des betroffenen Personen zu gewährleisten, wobei gleichzeitig den besonderen Bedürfnissen von Kleinstunternehmen, sowie der kleinen und mittleren Unternehmen (KMU), besondere Aufmerksamkeit geschenkt wird. Die Abhandlung geht dieses Problem aus einer Grundrechtsperspektive an, und versucht zu beantworten, wie die Rechte und Interessen kleinerer Unternehmen gegen die Rechte und Interessen der betroffenen Personen abgewogen werden können. READ MORE

  6. 10. Who are we? : Micro-sized companies’ corporate identity on social networking sites

    University essay from Umeå universitet/Företagsekonomi

    Author : Ida Hansén; Sara Fredriksson; [2018]
    Keywords : ;

    Abstract : Corporate identity is something every organization has (Bernstein, 1984, cited in Abratt, 1989, p. 69). Balmer (2001, p. 254 & 257) describes the concept with the question “Whatare we?”. READ MORE