Essays about: "Millenials"

Showing result 1 - 5 of 7 essays containing the word Millenials.

  1. 1. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Halilovic; [2023-07-03]
    Keywords : Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Abstract : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. READ MORE

  3. 2. Purchase Intention of Millenials (Gen Y) and Gen Z towards Online Shopping : Investigating the Gen Y and Gen Z Africans living in Sweden

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Kikelomo Olatunji-Aikomo; [2023]
    Keywords : Online shopping; purchase intention; millennial; Gen Y; Gen Z; theory of planned behavior; attitude; subjective norms; perceived behavioral control; green concern; perceived risks;

    Abstract : Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. READ MORE

  4. 3. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Keywords : Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Abstract : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. READ MORE

  5. 4. Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Narendran Mappat; [2020]
    Keywords : ;

    Abstract : Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. READ MORE

  6. 5. Digital Nomad Lifestyle : A field study in Bali

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Julia Haking; [2018]
    Keywords : Digital nomad; knowledge society; knowledge spillover; entrepreneurial mindset; virtual knowledge work; gig economy; freedom; digital nomad community; Bali;

    Abstract : The digital age has unleashed limitless opportunities and transformed how we work, play and live. As a result, more people embrace the digital nomad lifestyle to fulfill both personal and professional goals. This research assesses the advantages and disadvantages that are associated with this lifestyle. READ MORE