Essays about: "Nation-Branding and National Identity"
Showing result 6 - 10 of 16 essays containing the words Nation-Branding and National Identity.
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6. Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. READ MORE
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7. Nation branding : The role of tourism from a managerial perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE
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8. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE
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9. The Differentiation of a Nation : The Swedish Nation Brand Management
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE
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10. What Lies Underneath the LOVEly Image of sLOVEnia? : The construction of Slovenia and its national identity through nation branding on the website “I feel Slovenia”
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : .... READ MORE