Essays about: "New Product Innovativeness"

Showing result 1 - 5 of 17 essays containing the words New Product Innovativeness.

  1. 1. FINTECH COMPANIES: INNOVATION, ALGORITHMS AND CUSTOMER CENTRIC PERSPECTIVE - A cross-sectional study on algorithmic trading in the Fintech industry

    University essay from Göteborgs universitet/Graduate School

    Author : Manfredo Recchia; [2021-07-08]
    Keywords : Fintech; Fintech innovation; Fintech business model; Algorithms; Algorithmic trading systems;

    Abstract : In the last years the financial sector has been subject to many changes, in particular since 2008 financial crisis many customers started to appreciate new digital financial companies, instead of traditional ones, that offer innovative solutions for financial services. In fact they are able to offer more effective, efficient and less expensive services than traditional institutions. READ MORE

  3. 2. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    University essay from Stockholms universitet/Marknadsföring

    Author : Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Keywords : Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Abstract : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. READ MORE

  4. 3. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ninni Rydstedt; Quyen Nguyen; [2020]
    Keywords : Circular economy; Sustainable consumption; Green positioning; Consumer brand knowledge;

    Abstract : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. READ MORE

  5. 4. The impact of strong ties, cooperation and realized absorptive capacity on new product innovativeness in the Swedish video game industry.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Dinah Ani-Asamoah Marbuah; Mimie da Piédade; [2018]
    Keywords : Closeness; Commitment; Trust; Cooperation; Absorptive Capacity; New Product Innovativeness; Swedish video gaming firms;

    Abstract : The video game industry in Sweden has experienced tremendous growth since 2009 with its revenue generation being compared to iron ore, an important revenue generator for the country. The ability of these firms to record recurrent increases in revenue is due to the innovativeness of the industry. READ MORE

  6. 5. Design and Facilitation of Event-Based Open Innovation : A study about regular company arrangements for enhanced innovativeness

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Jonas Hermann; [2018]
    Keywords : Fuzzy Front End; Innovation Management; New Product Development; Event-Based innovation; Idea Jams; Hackathons; Fuzzy Front End; Innovation Management; Produktutveckling; Event-Based Innovation; Idea Jam; Hackathons;

    Abstract : Den tidiga fasen av företags innovationsprocess har fått stor uppmärksamhet i modern akademisk forskning. Det diskuteras hur man strukturerar denna fas kallad “fuzzy front end” kopplat till innovation och även ett koncept som allmänt kallas “öppen innovation” har introducerats - involvering av tredje parts individer i utvecklingsprocessen. READ MORE