Essays about: "Innovativeness level"

Showing result 1 - 5 of 34 essays containing the words Innovativeness level.

  1. 1. Digitalization and Entrepreneurial Orientation : An exploratory study of digitalization in Swedish SMEs

    University essay from Umeå universitet/Företagsekonomi

    Author : Petrus Lempinen; Vincent Rylander; [2022]
    Keywords : Entrepreneurial Orientation; digitalization; entrepreneurial opportunities; entrepreneurship; strategic entrepreneurship; business strategy; digital maturity;

    Abstract : Digitalization has changed the business environment for all businesses, whether large or small. As the multitude of digital solutions for the business world continuously develop and evolve, investigating how companies can better take advantage of digitalization is crucial for gaining and retaining competitive advantage. READ MORE

  3. 2. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    University essay from Stockholms universitet/Marknadsföring

    Author : Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Keywords : Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Abstract : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. READ MORE

  4. 3. The Impact of a Reversal of R&D Tax Credit Schemes on Innovation Output

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Sophie Adamiok; [2021]
    Keywords : Output Additionality; R D persistence; R D subsidies; SII; Tax Credits;

    Abstract : This paper examines the effect of scaling back R&D tax credit schemes on the innovativeness of an economy. While prior research has tended to find a positive link between indirect R&D subsidies and an economy's innovation output when a subsidy was enacted or increased, the effects of a reverse case, where R&D tax incentives are abandoned or reduced, remains largely unexamined. READ MORE

  5. 4. HRM digitalization in emerging economies : A qualitative study on the factors influencing the implementation of digital HR tools in Russian SMEs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mariia Churilina; [2021]
    Keywords : HRM digitalization; digital HR tools implementation; SME; emerging economies; DMC; RBV; Institutional theory;

    Abstract : Background: Digital technologies have been revolutionizing the corporate world during the last few decades. Companies that want to keep their competitive positions are forced to adapt. READ MORE

  6. 5. What would middle managers do? A Case Study of a Culturally Shifting Global Pharmaceutical Company

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ata Günes; Leonardo Arboleda Sarmiento; [2021]
    Keywords : Digital Tool Usages; Internal Innovation Processes; Innovation Culture; Leadership for Innovation; Middle Managers;

    Abstract : Purpose The purpose of this paper is to explore how middle managers attempt to enhance internal innovation processes with digital usages. To do so, this research aims to open up an internal innovation process improvement ‘black box’ by looking not only at issues related to digital delivery but also at elements related to innovation culture and leadership. READ MORE