Essays about: "Niche Marketing"
Showing result 6 - 10 of 58 essays containing the words Niche Marketing.
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6. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. READ MORE
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7. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE
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8. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE
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9. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden
University essay from SLU/Dept. of Plant Breeding (from 130101)Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE
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10. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE