Essays about: "Niche Marketing"

Showing result 16 - 20 of 58 essays containing the words Niche Marketing.

  1. 16. Developing a Digitally Transformed Business Model

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Joy Nielsen; [2018]
    Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

    Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE

  3. 17. Dynamic consumer value through value co-creation in the context of consumer culture-An ethnographic study on craft beer consumption in China

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tingting Wang; [2018]
    Keywords : Craft beer consumption; China; Value co-creation; consumer culture; consumer value; Social Sciences;

    Abstract : Alcohol consumption is important within the research of service management in retail, because it is not only a consumption phenomenon, but also a societal matter. Inappropriate drinking culture and unhealthy drinking habits can cause serious issues to the individuals and the society. READ MORE

  4. 18. Tourism in Football: Exploring Motivational Factors and Typologies of Groundhoppers : An example of a German Groundhopper Online Community

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Christian Bauer; [2018]
    Keywords : Groundhopping; Serious Leisure; Sport Tourism; Tourist Motivation; Football.;

    Abstract : This thesis aims to examine the motivational factors and to explore possible typologies of groundhoppers. Groundhopping as a special form of sports tourism which has grown rapidly over the last couple of decades. READ MORE

  5. 19. Max(imum) vegan : a case study on vegan products in the food service sector

    University essay from SLU/Dept. of Economics

    Author : Julia Marcopoulos; [2017]
    Keywords : consumers; food; food service sector; marketing; plant based diet; sustainable eating; sustainability; vegan;

    Abstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE

  6. 20. Food Glorious Food : an investigation into the processes of learning, network building and articulation of expectations at The Food Assembly in London, UK

    University essay from Lunds universitet/LUCSUS

    Author : Jamie Bajer; [2017]
    Keywords : niche-internal processes; intermediary actors; strategic niche management; sustainability science; alternative food networks; Social Sciences;

    Abstract : Society has become locked into an unsustainable agri-food system based on resource intensive industrial agriculture and a globalized supply chain producing food that is damaging to the environment and society. In London, United Kingdom a network of alternative food initiatives exists challenging this agri-food system and bring about a transition to one that is more sustainable. READ MORE