Essays about: "Niche Marketing"

Showing result 21 - 25 of 58 essays containing the words Niche Marketing.

  1. 21. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mariama Manneh; [2017]
    Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

    Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

  3. 22. Bringing 3D Bioprinting to the Market; Agile marketing, rapid product development and strategic alliances

    University essay from Göteborgs universitet/Graduate School

    Author : Erik Gatenholm; [2016-12-19]
    Keywords : 3D Bioprinting; CELLINK; Agile Marketing; Strategic Alliances; Disruptive Technology;

    Abstract : 3D bioprinting technology is an emerging technology with a potential to revolutionize the medical field as it has a capability to biofabricate living tissue and organs using a patient’s own cells in conjunction with different biomaterials. This disruptive technology is in an early stage and innovators and early adopters stepwise improve the performance of the technology as it continuously grow. READ MORE

  4. 23. Customized Marketing - An approach for SMEs to improve customer satisfaction : The case of firms operating in the shipping industry

    University essay from

    Author : SHU SU; YAN HUANG; [2016]
    Keywords : Marketing; Customized; Customization; Customer Satisfaction; SMEs; Service Quality; Order Process; Logistics; Staff Quality; Shipping industry;

    Abstract : Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. READ MORE

  5. 24. Influencer Marketing : the characteristics and components of fashion influencer marketing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathalie Zietek; [2016]
    Keywords : Influencer Marketing; Social Media; Blogger; Instagram; Fashion; Brands; Micro-Influencer;

    Abstract : The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers. READ MORE

  6. 25. The Marketing of Robo-Advisory - A study of the marketing implications in automated investment services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Jansson; Maja Larsdotter; [2016]
    Keywords : Automated investment services; Innovation adoption; Service innovation marketing; Value proposition; Prior knowledge;

    Abstract : Automated investment services is an emerging service niche within the consumer finance industry and is expected to have a significant impact on the industry structure. This innovative service is challenging multiple of the established characteristics of service marketing theory and existing conventions within the consumer finance industry. READ MORE