Essays about: "Non-product-related-attributes"

Found 4 essays containing the word Non-product-related-attributes.

  1. 1. The Effect of Brand Image on Football Fan Loyalty : The Swedish Football Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Vilmer Wikström; [2021]
    Keywords : Brand image; Fan loyalty; Attributes; Benefits; Football;

    Abstract : Within the field of football fan loyalty there has been a desire to examine brand image’s effect on fan loyalty within different contexts. Given this, the aim of this study is to explain how brand image affects fan loyalty in a swedish football context. READ MORE

  3. 2. Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : William Rydell; Julian Kneubühler; [2018]
    Keywords : Personal brand; shared field of play; being part of a team; being part of an organization;

    Abstract : The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. READ MORE

  4. 3. When product attributes are not enough: A study of a Finnish cosmetics brand on the Swedish market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jutta Hedlund; Karla Mattero; [2018]
    Keywords : Non-product-related-attributes; similar markets; consumer expectations; brand attitudes; cosmetics market;

    Abstract : The predominating theories on non-product-related attributes stretch only so far to explain why some brands do not manage to succeed on foreign markets where the product needs are essentially similar to their domestic markets. Therefore, the aim of this paper is to cast new light on the theoretical field of non-product-related attributes, by unveiling which non-product- related attributes affect consumer brand preferences on similar markets. READ MORE

  5. 4. Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery

    University essay from SLU/Dept. of Economics

    Author : Axel Andersson; Ulrik Granath; [2012]
    Keywords : brand equity; brand image; brand loyalty; Hedonic pricing;

    Abstract : High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. READ MORE