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Showing result 21 - 25 of 29 essays matching the above criteria.
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21. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values? Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE
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22. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE
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23. Product Placement on Social Media : a study on how Generation Y's brand perception and purchase intention are influenced
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. READ MORE
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24. It’s a Man’s Weed : Mainstream Online News and Visibility During America’s New Marijuana Legalization Era
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : The aim of this thesis is to shed some light on the emerging mainstream news discourses connected to marijuana’s legalization in parts of the United States by asking who is most involved in these discourses, what connections involvement may have to social status and social factors, most significantly gender, as well as what a few discursive themes in marijuana-related coverage might be, and what further research could be most needed. The literature review focused on critical theory, as well as feminist journalism studies, celebrity studies, and other research connected to emerging discourses, in an effort to approach a topic with limited prior social scientific research from a social scientific viewpoint. READ MORE
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25. Digital marketing: Online advertising tricks and consumer irritation
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The social media usage in this decade has seen a vast expansion, expansion that has been observed in the amount of time users spend on social media. This has provided ground for advertising within the media. READ MORE
