Essays about: "Generation Y Millennials"

Showing result 1 - 5 of 29 essays containing the words Generation Y Millennials.

1. 1. What are Turnover decision making factors? - A comparative study between Generation Y and Generation X in Sweden on how different factors weigh in the decision to stay or resign from a workplace.

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Ida Karolina Mårtensson; Daria Zemliak; [2023]
   Keywords : Generation X; Generation Y; millennials; generationsomsättning; arbetsplats; generational turnover; workplace.; Social Sciences;

   Abstract : Denna studie genomfördes i Sverige med syftet att erbjuda ett nytt perspektiv på ämnet turnover och hur olika faktorer påverkar beslutet att säga upp sig från jobbet eller stanna kvar. Med detta syfte undersökte studien de sex faktorerna lön och förmåner, miljö, karriärmöjligheter, kollegiala aspekter, meningsfullhet och balans mellan arbete och privatliv, som har ansetts vara några av de mest inflytelserika när man fattade det beslutet att lämna eller stanna kvar på en arbetsplats. READ MORE

3. 2. Leading The Millennial Workforce : A study linking empowering leadership and millennial needs

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Christian Campello Engren; Roxána Raj; [2022]
   Keywords : millennials; empowering leadership; motivation; leadership; generational differences; Gen Y;

   Abstract :  Background: Leadership practices in general are of great interest and today’s workforce mainly consist of people from the millennial generation. As this phenomenon is becoming apparent, management must adapt to the changing needs of employees. READ MORE

4. 3. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   University essay from Umeå universitet/Företagsekonomi

   Author : Margot Descouens; Valentine Gerbault; [2021]
   Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

5. 4. Green travel onboarding – An exploration of the environmental value co-creation in tourism transportation online platforms from the millennial's perspective

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Jung-Tzu Tsai; Michaël Le; [2021]
   Keywords : Millennials; Value co-creation; Customer decision process; Tourism Transportation; Sustainability options; Environmental value; Social Sciences;

   Abstract : The carbon emissions from tourism transportation have been a significant environmental issue. Studies have tried to investigate the impacts of sustainability initiatives provided by tourism transportation on travellers, but the target group and the types of transportation are limited. READ MORE

6. 5. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Erik Nguyen; Alex Nguyen; [2021]
   Keywords : AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

   Abstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE