Essays about: "Opinion Leaders"

Showing result 11 - 15 of 66 essays containing the words Opinion Leaders.

  1. 11. Reducing Polarization in Opinion Networks in the Presence of Stubborn Leaders

    University essay from Lunds universitet/Institutionen för reglerteknik

    Author : Samuel Selleck; [2022]
    Keywords : Technology and Engineering;

    Abstract : We study the problem of reducing polarization (variance) of opinions at stationarity in a directed weighted graph with node set divided into two groups: stubborn, initialized with a fixed opinion and regular who repeatedly update their opinion to the average of their out-neighbors, known as the DeGroot model with stubborn nodes. We show how the polarization can be minimized for a number of simple constraints, but that the problem in general is not convex. READ MORE

  3. 12. How Social Media Influencers Co-Create Brand Value in the Digital World? : Exploratory research investigating Gamers and Opinion Leaders as Social Media Influencers and the process of Brand Value Creation in the Digital World.

    University essay from

    Author : Kamelia Bankova; Pavlina Stancheva; [2021]
    Keywords : Co-Creation Theory; Social Media Influencers SMI ; Brand Value; Word-of-Mouth WoM ; Netnography; Mimicry; Gamers; Streamers; Opinion Leaders; Online Community.;

    Abstract : .... READ MORE

  4. 13. The Impact of Extramural English on Students and Teachers : A systematic literature review

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Oscar Glader; [2021]
    Keywords : English as an additional language EAL ; Extramural English; Out-of-school English; Teacher Agency;

    Abstract : Sweden is seen as a successful adopter of English as an additional language (EAL) and the country is a frontrunner in the globalization of the English language. Much of the success could be attributed to the large presence of English in Swedish society. READ MORE

  5. 14. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

  6. 15. Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Amanda Öberg; [2021]
    Keywords : European Union; Opinion Leadership; Public Communication; Citizen Engagement; European Public Sphere; Social Sciences;

    Abstract : A recurring argument in scholarly literature is that the EU is suffering from a democratic deficit in which its institutional legitimacy is being questioned by the public. To remedy this issue and gain public legitimacy, the EU has over the last 20 years developed a public communications approach to engage citizens in European affairs and to create a European public sphere. READ MORE