Essays about: "Opinion Leaders"

Showing result 21 - 25 of 66 essays containing the words Opinion Leaders.

  1. 21. Encouraging pro-environmental behaviour amongst Millennials in Online Communities - The role of information and goal-frames on Instagram

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Vanessa Trager; Karin Drozd; [2019]
    Keywords : Pro-environmental behaviour ; Sustainability  ; the Integrated Framework for Encouraging Pro-environmental Behaviour; Online communities;

    Abstract : With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable future, promotion of sustainable individual behaviour is just as essential as driving political and economic change. As social media are experiencing growth in popularity, online communities in which influencers act as opinion leaders are a promising tool to influence behaviour. READ MORE

  3. 22. Best Practices for Innovation Management. : A Study on Large Companies in Sweden.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ANDREJS CELUKANOVS; SEBASTIAN WATTLE BJÖRK; [2019]
    Keywords : Innovation; Innovation Management; Best Practices for Innovation Management; Innovation Practices; ISO 56002; Ten Types of Innovation; Innovation Ranking; Sweden’s Most Innovative Companies; Organizational Innovativeness; Innovation Management System; Sentiment analysis; Opinion mining.; Innovation; Innovationsledning; Praxis inom Innovationsledning; ISO 56002; Ten Types of Innovation; Innovationrankning; Sveriges Mest Innovativa Företag; Innovationsledningssystem; Sentimentanalys.;

    Abstract : The overall aim of this thesis was to identify and analyze good innovation management practices in Sweden’s most innovative large companies, excluding governmentally owned organizations. Out of 500 large organizations in Sweden, the top 25 most innovative companies have been ranked based upon over 7,000 printed press articles from 2018 available through Retriever Media. READ MORE

  4. 23. MEDIA REPRESENTATION OF THE “BANLIEUES” IN FRANCE

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Fatima Moudjaoui; [2018]
    Keywords : ;

    Abstract : The subject of this study is the critical discourse analysis of the term “banlieues” (suburbs in French) in the French media, and its use by journalists and key opinion leaders to shed a light on the narratives attached to the word. The aim is to understand the context of the use of the term and how similar or different it is from one media outlet to another. READ MORE

  5. 24. Women and beer : A potential love story?

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Hampus Kalderén; Lindqvist Yannick; [2018]
    Keywords : Women; Beer; Communication marketing; Decision making process; Feminization of products; Millennials; Baby boomers;

    Abstract : The findings of this study show that packaging and labeling are not decisive for women’s final purchase-decision. Instead, they rely on recommendations from friends and family. The study further shows that sponsoring local beer events hosted by opinion leaders will have the most impact on women’s attitude to beer .. READ MORE

  6. 25. Influencer Marketing : A mixed method study on the effectiveness and spread of influencers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Elias Pärlhem; Johan Rutberg; [2018]
    Keywords : Influencer marketing; Opinion Leader; Micro-celebrity; Relationships; Instagram; Social Media; Influencers; Personality; Expertise; Influencer marknadsföring; Opinionsledare; Mikrokändis; Relationer; Instagram; Sociala medier; Influencers; Personlighet; Expertis;

    Abstract : This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. READ MORE