Essays about: "Opinion Leaders"

Showing result 16 - 20 of 66 essays containing the words Opinion Leaders.

  1. 16. SUCCESSFUL CHANGE COMMUNICATION IN LARGE ORGANIZATIONS A Qualitative Case Study on a Planned Change in a Swedish County Council

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Caroline Wiklund; [2020-01-14]
    Keywords : Organizational planned change; Change communication; Case study; Swedish county council; Adopt to change; Diffusion of innovations theory DOI ; Thematic analysis;

    Abstract : This qualitative case study explores a planned change project and its current change communication used to mediate change within one of Sweden’s largest county councils. A study on change communication is a relevant contribution to the field of organizational change communication as well as to large-scale organizations. READ MORE

  3. 17. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Håkansson; Emelie Jansson; Noah Kapteijn; [2020]
    Keywords : SMI; purchase intentions; SMI characteristics; attractiveness; similarities; authenticity; trustworthiness;

    Abstract : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. READ MORE

  4. 18. France at war - Hollande’s securitization of terrorism after the 2015 attacks and the reaction of the French public

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Alexandre Hjorth Gernigon; [2020]
    Keywords : Law and Political Science;

    Abstract : As terrorism after the 9/11 attacks has emerged as one of the most important threats to international security, the political discourse used by world leaders regarding the topic is becoming more and more essential to study. One way to do this is by using securitization theory, which helps us understand how something becomes a security issue, and how security threats are socially constructed through the use of language. READ MORE

  5. 19. When mitigation of xenophobia becomes part of the humanitarian agenda : an examination of the social cohesion strategies in the Venezuelan migration situation

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Linnea Lovisa Karlsson; [2020]
    Keywords : Communication strategies; Do No Harm; Intergroup Contact theory; intergroup relations; migration; prejudice; social cohesion; social dynamics; xenophobia;

    Abstract : Xenophobia ‘fear and hatred of strangers’ has become part of the international humanitarian agenda with the increased human mobility due to complex emergencies. Nevertheless, there is a knowledge gap in how to address such a complex social problem. READ MORE

  6. 20. Why do bloggers keep silent? Self-censorship in social media : cases of Belarus and Russia

    University essay from Södertörns högskola/Journalistik

    Author : Alesia Rudnik; [2020]
    Keywords : authoritarian regimes; Belarus; censorship; political bloggers; freedom of speech; Russia; self-censorship; social media;

    Abstract : Social media are often referred to as democracy drivers in autocratic states, whereas in some countries, they appear as tools of the regimes that employ a wide range of mechanisms to restrict freedom of expression online. In authoritarian countries, political bloggers stand out as new political leaders or anti-regime actors, serve as alternative information sources, advocate for political action, or mobilize financial support for different initiatives. READ MORE